QypeBiz ? The 5 best resources for learning SEO

In their quest to improve their own SEO our Guest Blogger Lucidica now shares their favourite SEO resources with us all. Here are their thoughts:

Now, we don?t specialise in SEO, nor do we want to, but we did want to know enough so we could do as much of the SEO effort ourselves.? Over the years we?ve accumulated some great resources on the topic so if you are looking at making a start in your understanding of this all-important small business marketing method, here are our top 5 learning resources.

1.??Site Visibility Internet Marketing? FREE podcast

By far this is the best resource we?ve found ? especially if you are not too technical.? Andy, Kelvin and the crew provide just enough info on the pertinent topics in the vast complex field that is SEO.? The nuggets that drop out of this now weekly cast are enough to make anyone hooked on SEO salivate.

We strongly recommend you listen to their old casts (as many as you can fit in when at the gym!) and add their casts to your MP3 player list for a weekly top-up.? The?premium internet marketing podcast also comes highly recommended.

P.S. You?ll recognise the friendly accents as local.? Based down in Brighton the Internet Marketing Podcast is the UKs #1 online marketing cast, and from last count, #2 in iTunes world-wide!

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2.??Search Engine Optimisation for Dummies? book

These dummy books are always a great way to get across the basics in any field.? Grab this one first and probably skim through the first few chapters before starting the above podcasts.

This book will be a good reference for you when listening to the Internet Marketing Podcasts.

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3.??50 Ways to Make Google Love Your Website? book

When fellow Partner of the British Library, Johnny Martin (who talks about numbers and finance for small business), first told me of this book I couldn?t get the?great?Paul Simon 1975 hit song ?50 ways to leave your lover? out of my head for days.? Nevertheless I managed to get a copy and found the book useful and relevant for the market we work with, small businesses ? those with 1-50 staff.

This book is the intermediate of the three recommended here so once you?ve had your fill of SEO for Dummies, grab this one.? Since Johnny first mentioned it I?ve had more than 5 other people recommend it, which is enough to make the list here.

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4.??131 (Legitimate) Link Building Strategies? article

It may be almost 10 years old but this article is a classic.? By the time you are half-way through the above podcasts and consumed most of the above two books you should be into executing some tactics.? This article provides splendid ideas on how to go about building links to your website (still a hugely important part of effective SEO).? Be sure to look through the rest of the?SearchEngineWatch.com website too.

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5??The Art of SEO? book

This is the advanced material, some may not need to go this far but if your thirst for SEO knowledge is not yet quenched, this is the book for you.

Strongly recommended by some of the guys at Google and comes highly rated from other sources I checked, so this book makes my reading list.

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Bonus:??Clockwork Pirate? FREE e-book

A bonus 6th resource for you this was a recent find, and it?s gold.? Kelvin is the main contributor in recent years to the Site Visibility Internet Marketing podcasts listed at resource #1 above.

When I sat down and read these 63 pages over a strong coffee (OK, coffees) I couldn?t believe the ideas, value and experience he was giving away here.? And for FREE, well almost free ? there is a great little marketing catch you?ll see at the site.? You don?t need to part with any wonga, but it?s an innovative way for Kelvin to get some link love of his own.

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Thomas Jeffs, Chief Technology Officer, Lucidica Ltd
www.lucidica.com
Lucidica Profile on Qype

Thomas Jeffs is the Chief Technology Officer of Lucidica (a Microsoft Gold Partner). He has more than 12 years experience in supporting and consulting small businesses in Greater London and throughout the UK.

Written by agathe on 29.07.2011. Category: Work

Source: http://en.business.qype.com/work/the-5-best-resources-for-learning-seo/

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