How Agents are the Key to a Facebook Real Estate Page
While many companies have a Facebook real estate page, most are not fully capitalizing on its marketing powers. To broadcast services and improve business, it?s all about the agents. Real estate agents have a special connection to their customer base and Facebook can propel those relationships forward while teaching agents a thing or two about the brokerage.
Why Facebook Matters
Facebook is certainly not the be-all and end-all of marketing, however it?s the best in terms of customer interaction. The environment of Facebook is personal, fun and easy-going, which makes it the perfect way for businesses to interact with customers. Mashable reports one real estate agent?s views on the social media monster: ?It?s a softer way to connect ? instead of sending them an email from my business address, I can connect on a personal level on Facebook and then invite them to my business page.? Facebook messages are less threatening than emails and business pages are more likely to garner a quick glance than full websites.
Keeping it Active
Once potential customers get to a brokerage?s Facebook page, the true test is keeping them there. Facebook pages without activity go unnoticed while those with conversations, postings and daily musings keep attention. Getting agents involved means they can see a brokerage?s upcoming events, special offerings and newsletters. However, Facebook also gives real estate agents a chance to showcase their personalities and encourage clients to make contact. A contact listing on a website reveals nothing about a person, but an agent who writes a few messages on the business page seems far more approachable. ShopTalk recommends that employees either post with their individual accounts on a company?s page or, if using admin accounts, that they sign their names to make it more personal.
The Importance of Sharing
Facebook pages grow exponentially. When an agent ?likes? their brokerage?s Facebook real estate page, they give it a fair boost. But when they share posts from the business page back to their personal page or elsewhere, then they open up the opportunity for hundreds of more people to view it. In turn, one of these viewers can share it again and soon thousands can have access. A single agent can only give one like but through a share they can open the door to tons of new customers.
Motivating Agents
While some businesses struggle to get their employees involved on Facebook, real estate companies have it easy. Agents are always eager to gain access to more clients. By learning how effective Facebook can be, agents will be excited to spend a few minutes connecting with clients.
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Posted on January 17, 2013 Filed Under Facebook Marketing
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