?. . . the odds are you were never, at any point in your educational or professional career given permission to fail, even on a ?little bet.? Your parents wanted you to achieve, achieve, achieve ? in sports, the classroom, and scouting or work. Your teachers penalized you for having the ?wrong? answers, or knocked your grades down if you were imperfect, according to however your adult figures defined perfection. Similarly, modern industrial management is still predicated largely on mitigating risks and preventing errors, not innovating or inventing.
?But entrepreneurs and designers think of failure the way most people think of learning. As Darden Professor Saras Sarasvathy has shown through her research about how expert entrepreneurs make decisions, they must make lots of mistakes to discover new approaches, opportunities, or business models. She frequently references Howard Schultz who, when he started Il Giornale in Seattle, the company that Schultz used to later buy the original Starbucks brand and assets, the store had nonstop opera music playing, menus written in Italian, and no chairs. As Schultz has often said, ?We had to make a lot of mistakes? before discovering a model that worked.
?So, I ask you: how do you personally define a ?failure??
?If it?s going bankrupt with a company you started, getting fired for doing something inconsistent with your values, or needing to break off a wedding engagement or a divorce that could have been avoided if you listened to your heart originally, then, yes, that is a failure, and I can empathize.
?However, if your internalized view of failure is anything that is not perfect, then you are disempowering yourself from exercising your inherent creativity.
?You?re certainly not the only one shackled by these norms, and I don?t blame you with the way our educational system is focused so rigidly on ?correct answers? and standardized testing. This must change. . . .
?. . . As Col. Casey Haskins, who heads up military instruction for West Point, has said, ?You have to make it cool to fail.? . . .
?At GE, instead of focusing on completing solutions, Comstock focuses on providing tools and resources to drive a discovery mindset, to identify problems first before jumping in with solutions. And, to do so, they?ve got to change a bunch of internal review approaches so that it becomes cool to be imperfect and half-baked at the early stages of new projects ? so long as you?re learning quickly.
?. . .? Bill Hewlett, cofounder of Hewlett Packard, an ardent proponent of what he called ?small bet? innovation, found that HP needed to make 100 small bets to find 6 breakthroughs.?
(Written by Peter Sims. Check out the full article here: http://blogs.hbr.org/cs/2012/10/the_no_1_enemy_of_creativity_f.html)
Source: http://www.leslykahn.com/blog/excerpts-from-the-no-1-enemy-of-creativity-fear-of-failure/
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